Tag Archives: brand identity

Slow to Trust; Long to Distrust

Brand meltdown — when a once iconic brand loses all loyalty, value and warm fuzzy feelings from former customers. Take VW for example. I was a VW kid — my family always had them. The Quantum was my first car … Continue reading

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Good Brands = Trust

I’ve been thinking a lot about what makes a brand good, what gives it meaning to consumers and makes us pick it over another similar item. Sometimes it’s about cost or value, sometimes it’s about social issues (organic, free range, … Continue reading

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