Tag Archives: brand awareness

You Had Me At “I’m Sorry”

There is a lot swirling in the blog/Twitter/marketing world about customer service being the new black, or at least the new marketing. Responding to a problem that a customer experienced is certainly essential, but the public and private roles that … Continue reading

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Good Brands = Trust

I’ve been thinking a lot about what makes a brand good, what gives it meaning to consumers and makes us pick it over another similar item. Sometimes it’s about cost or value, sometimes it’s about social issues (organic, free range, … Continue reading

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