Tag Archives: brand awareness
You Had Me At “I’m Sorry”
There is a lot swirling in the blog/Twitter/marketing world about customer service being the new black, or at least the new marketing. Responding to a problem that a customer experienced is certainly essential, but the public and private roles that … Continue reading
Posted in Blog posts
Tagged brand awareness, brand management, customer service, marketing, online reputation, reputation management, reviews, Yelp
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Good Brands = Trust
I’ve been thinking a lot about what makes a brand good, what gives it meaning to consumers and makes us pick it over another similar item. Sometimes it’s about cost or value, sometimes it’s about social issues (organic, free range, … Continue reading
Posted in Blog posts
Tagged American Red Cross, brand, brand awareness, brand identity, brands, Canada, Dunkin Donuts, Heifer International, Sigg, Tempur-pedic, Toyota
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