Author Archives: saraharmourjones
Rural Broadband
I am passionate about broadband — and the need for everyone to be connected to affordable, high-speed broadband if they so choose. It’s a necessity, not a luxury. Because of my rural location I recently blogged about the National Broadband … Continue reading
You Had Me At “I’m Sorry”
There is a lot swirling in the blog/Twitter/marketing world about customer service being the new black, or at least the new marketing. Responding to a problem that a customer experienced is certainly essential, but the public and private roles that … Continue reading
Lumpy Batter (and Other Woes of Nonprofit Communications)
As the year-end onslaught of worthy nonprofit solicitations comes to a close I’ve had an epiphany of sorts about the nature of consistency and messaging. I know that nonprofit experts extol the virtues of consistency — newsletters should go out … Continue reading
Embracing My Inner Generalist
I come from a strong liberal arts background and a family that pushed the importance of being generally competent in lots of areas. To my parents, the focus on specialization — especially in young kids — was viewed as a … Continue reading
Identity Crisis
I have a terrific client that is having an identity crisis. What it is and whom it caters to can vary from day-to-day, depending on the target audience for the current marketing outreach. I’ve said that this is a mistake … Continue reading
The Disgruntled Employee In Us All
By now you’ve undoubtedly seen the awesome display of employee vengeance in the form of an “I quit” whiteboard presentation. It was so fun to scroll through the photos and laugh at the sweet revenge taking place; imagine our own … Continue reading
Grape Flavored Lead Juice, Please
This past month has been a bad one for credibility and trust in two different consumer product realms. Two major environmental groups have done research and produced pretty damaging reports. The first, California’s Environmental Law Foundation, has discovered levels of … Continue reading
Fatherhood, the Brand
Your un-brandable Dad. Continue reading
