Monthly Archives: November 2009
I Am So Special — So Are You
We’re special. We are. And we want to be treated as the special, unique and deserving creatures we believe ourselves to be. While this sounds snarky (who me?) it’s really at the heart of effective messaging — making your audience … Continue reading
A Good Story: Why Our Work Is Important
I got a great fundraising appeal from a wonderful nonprofit called Kids of Kadiogne (www.kidsofkadiogne.org). Aside from the usual request there was an insert titled “Why Our Work Is Important”. Go to the Brochures and Articles page to read it. … Continue reading
I Can’t Get No Satisfaction
Now that I have the Stones in your head, please use it as musical background to my rant about my not-so-smart phone, and the eons of time I’ve spent on the phone with Sprint not getting it fixed. A recap: … Continue reading
Slow to Trust; Long to Distrust
Brand meltdown — when a once iconic brand loses all loyalty, value and warm fuzzy feelings from former customers. Take VW for example. I was a VW kid — my family always had them. The Quantum was my first car … Continue reading
Are You Christmas to Your Audience?
If you are Christmas to your audience, you’re something to talk about and think about and sing about. My young daughters talk about Christmas and what they want, and Santa, and how magical he is and which carols they like … Continue reading
