Monthly Archives: October 2009

Puppy Warning

The envelope was enticing. “Warning, cute puppies inside.” Based on simple deduction, I was pretty certain the puppies themselves were not actually inside, but the teaser was good. What was compelling was the one-two punch of an organization that I … Continue reading

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Flo vs. Purple Sports Drinks

I’ve been thinking about great ads lately. There are plenty of examples of beautiful, powerful and even emotional messages. Gatorade and Nike ads fall into this category — they tend to be moving and evocative, highly stylized messages. But I … Continue reading

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